The arrival of the new year brings freshness to look for new solutions and think about goals to achieve. Who has not put themselves in front of a piece of paper the first days of January and has launched into writing essential promises for a happier and healthier year? If “taking care of your skin” is at the top of your 2023 to-do list, know that you’re not alone! Here, we develop key skincare trends that will work in dermatology clinics and on your bathroom counter. Flawless skin in 2023? here we are!
All to The Top
Therapies that improve the firmness and elasticity of the skin will gain new equipment and protocols. EmFace, a non-invasive device that combines radio frequency and high-intensity electrical fields to increase collagen and elastin and give the face a toned, ‘sculpted’ appearance, will be launched in the UK in March. There are still no expectations that it will arrive here in Brazil, but we are looking forward to testing it.
The health of our skin is directly related to our lifestyle. But there is a way for your beauty routine to help your health and improve your well-being. According to the trends platform The Future Laboratory, the choice of beauty formulas and tools designed to deliver direct health benefits is growing exponentially. Whether it’s a skincare product that stimulates the body’s lymphatic system or one that reduces facial tension and relieves migraines while cleansing the skin, a mirror routine becomes even more important.
A beauty salon without a hairdresser?
Forget everything you know about the concept of beauty salons. Hair coloring, nail polish, eyebrow design? Nothing of this. Founded by marketing consultant Andrea Pfeiffer, London’s new hotspot Sea Stellar Salon has been dubbed the “cosmic beauty salon.” According to the businesswoman, the place combines ancient wisdom with modern science to create the perfect environment for body care and class. With services like nutritional therapy, astrology, massages, and full facials, the idea is that you leave the service stress-free and with beautiful skin.
Prevention is better than cure
The popular proverb never made as much sense as it does now. With more access to available information and treatments, young adults in Generation Z and Millennials begin cosmetic procedures in their 20s and 30s, when they experience the first signs of aging. As paradoxical as it may be, initiating treatment in young men cautiously and at very low doses avoids the need for more drastic interventions in the future. If you are over this age, then there is another saying for you: better late than never! Find the right protocols for your skin as soon as possible.
A healthy skin barrier? The check!
There hasn’t been more talk about the health of the skin barrier than in the last year. In 2023, the topic will continue to be popular, focusing on the microbiome (skin flora). Ingredients that release flora and are “aggressive” for the skin will be on the verge of extinction, such as alcohol and benzoyl peroxide, for example. Instead, gentle prebiotic-based formulations will help those with acne, rosacea, or sensitive skin.
After popularizing “multitasking”, when different masks are applied to each area of the face, here it comes: the laser cocktail. The multi-layered approach aims to treat multiple skin conditions in a single session, but it must be done by an expert in the field. It is possible to treat acne, moles and rosacea at the same time and get firm and elastic skin as a result.
Back to school
If for years the knowledge of beauty focused on white skin, this scenario is gradually changing. In an effort to correct this imbalance in the industry, skincare brand Haeckels will open a beauty school in Margaret, UK at the end of January. With therapeutic therapies and education designed for all skin types, colors, and conditions, courses will cater to all ages, sizes, and cultural backgrounds.
While intravenous therapies have become popular for hangovers and to boost the immune system, by 2023 luxury clinics will offer a new generation of vitamins that will treat all levels of health, including the skin. With personalized protocols, the serum treatment consists of a blend of nutrients and vitamins to promote well-being and improve skin health from the inside out.
All in one that works
Skin care routines are becoming simpler, hence the increased demand for products that include more ingredients and benefits in a single formulation. Saving time, and also money, happens with the right combination of assets, which can work their magic on the skin. Instead of creating multiple layers of product, the idea is to overlay a formula.
British dermatologist Dr. Emma Kraythorne created a platform that diagnoses and prescribes personalized skin care treatments online, Klira. With online diagnostic tests and dermatological nurse consultants, clients receive a prescription with the perfect combination of actives for each skin type, made by the same platform. Every 28 days, a new bottle arrives at your door and patients are cared for by professionals throughout the enrollment period. Will this trend spread here in Brazil?