This week, an item went viral around the world: the Miu Miu miniskirt. Introduced by the Italian brand in October 2021, at Paris Fashion Week, the skirt suddenly became the most talked about topic among fashion lovers. Printing magazine covers, global campaigns, and dressing up as many influencers, the model went viral with incredible speed, and no one really understood why. Why did the piece become the most talked about article overnight?
In times of innovative designers and provocative creations, like Balenciaga and his Crocs heels, or Schiaparelli and his golden pieces that look like works of art, the Miu Miu microskirt is popular. A very short piece, okay, but relatively basic. However, one thing is undeniable: she is the face of Generation Z. And that’s the key: the brand built a perfectly timed story, and sold its fish to whoever it knew would buy. happens
In times of fast-paced, viral trends on TikTok that are largely responsible for dictating the next hits in the market, there is no shortage of fast-fashion brands running out of time to deliver what this audience wants. Since last year, the Y2K aesthetic, the one from the 2000s, has become a focus. The low waists, the overlays, the polarized glasses, the leading pieces of jewelery and the daring makeup are once again the center of attention. However, all this was still a bit important. Some references are on Chanel, and some items are on Gucci, but none of the entire collection focused on this movement. Then Miu Miu appeared.
The main focus of the Spring/Summer 22 collection was to rescue the rebellious and youthful essence that the brand has always maintained as a basic, since its founding in 1993. Miniskirts, bare bellies and wide jeans reigned supreme. That cut was also super short, tight to the body, with fun, unstructured overlays, all very comfortable. A very wearable production of Paris Hilton or Christina Aguilera in 2003.
It should be noted that the Miu Miu was created to be a fresher, more affordable version of Prada with a bold cut. Even Miuccia Prada, the creator of the Italian brand, gave it the name “Miu Miu” because that was her nickname when she was a teenager.
An interesting point to reflect on the success of the microskirt is its usability. Despite appearing on magazine covers, editorials, and numerous Instagram movies, the piece is not seen in street style and has yet to hit the streets. Here’s a guess: this isn’t likely to happen. More than an object of desire to create products, the Miu Miu skirt is one of the fashion symbols that is worth much more in terms of its meaning. It’s not about comfort, modeling and anything like that. This is what awakens the work and what it means.
If before the trends came from the brands and people embraced them, now the movement begins to turn. Miu Miu’s great vision was to achieve this at the best possible moment, and to abuse the provocation. Bodies that escape the skinny standard? Go put on a skirt. What about men and women who are already mothers? further. And whoever wants it, let them be free to take an interest in it. Success has already been done.