Think about it: when people are driving somewhere, what’s the one thing they are destined to do? Park. At some point, they need to get out of their cars and walk to their destinations. And people really love it when the travel distance from the car to the establishment is short. If you don’t believe us, keep reading to see how a parking lot can help your business.
It has nothing to do with laziness and everything to do with convenience. Parking lots save time for you and your customers. They want to get to your establishment easily and without any stress. The truth is, it’s incredibly annoying to circle a block several times looking for a place to park your car.
And it’s even more annoying to find a spot about a mile away from your destination. Show your customers you care about their time and well-being by providing them with a parking lot. They may not acknowledge it, but they’ll be in a better mood once they get inside because they didn’t have to struggle with parking.
As a business owner, you need to use every opportunity you have to draw attention to your establishment. When people talk about a business’s curb appeal, they don’t just mean the building itself. Improving the curb appeal of a parking lot also matters.
Your lot is what people see first. If it looks worn down, that speaks volumes about the business itself. Use your parking lot as an opportunity to add some beauty to your business and even promote your company’s brand.
Not only does a parking lot say your care about your customers’ time, but it also says you care about their safety. Customers are more at ease and eager to shop when they know their cars are in a secure location. This isn’t to say incidents can’t happen inside a parking lot, but there is a certain level of security that street parking doesn’t offer.
A lot with cameras and even security patrolling says you want your customers to feel safe inside and outside of your business. That level of trust is important in the consumer industry. There are not a lot of opportunities for face-to-face time with customers, so these small gestures go a long way.
Foot traffic—all businesses thrive off it, and yours is no different. A parking lot increases the foot traffic inside your business, which ultimately increases in-store sales. The more people, the better.
You might be surprised to know how many businesses have unintentionally turned away new customers because they didn’t have a place to park. They either plan to come at another time when the streets are less busy, or they find another store altogether. Either result is bad for business.
Think about adding a parking lot to your business because we promise it will help!