Social media is a prominent part of our culture. People use social media to interact with each other, and businesses use social media to interact with employees, customers, investors, and others. Since social media is so popular, you may wonder if your business should include social media handles on business cards. The answer is sometimes yes and sometimes no. We explain the specifics below.
Yes and No
Whether you include social media accounts on your business cards depends on your business, the card design, and the card’s function. There is no one-size-fits-all rule.
For example, if your business provides personalized business cards for each employee, then you should not put the general business social media on the cards. Only provide direct contact information for each employee. However, if you are a small business owner who posts product pictures on social media, then you should include your handle.
Which Businesses Need Social Media?
If the business card functions for the whole business and the design allows space for social media handles, you can consider adding them. Some businesses thrive from this contact information, while others do not.
However, the businesses that need social media on their cards are ones that rely on photos and client interaction. For example, photography businesses should include social media handles so potential clients can see examples of the work. Restaurants may also include this social media information so they can regularly share schedule changes and specials with clients.
Which Businesses Don’t Need Social Media?
Some businesses don’t require photos or lots of social interaction with clients, and that’s okay. If this sounds like your business, you should still use social media accounts to keep yourself relevant and reachable. However, you don’t need to make space for the handle on your business cards. While you hope card recipients find your social media to stay in contact, the social media sites are not as important as email addresses and phone numbers.
Examples of businesses that should probably skip social information on cards are law offices that handle sensitive cases and industrial corporations that mostly work with other businesses. After all, when a lawyer or industrial company employee hands out a business card, the recipient doesn’t rush to social media.
What Should You Do If You’re on the Fence?
Your business may fall somewhere between the categories we’ve described above. This can leave you wondering whether your business should include social media on your business cards or not. The broad dos and don’ts of designing business cards tell us to include necessary information and not to overwhelm the card recipient. So air on the side of caution and don’t include social media in your design if you’re unsure. Anyone interested will be able to independently find and view your social media by searching your company name online.
Each business and professional must decide on a business card design that attracts customers and partners. In the end, some of you should include social media information, while others of you don’t need to make this information a priority. Prioritize efficiency and relevance, and go from there.