Practical, versatile and, above all, democratic, this is the long bob! Yes, the highest branches may be a national passion, but in recent years they have gained a worthy competitor. From Bruna Marquezine to Dua Lipa and Beyoncé, they have all “ventured” into the midi length, which is gaining more followers every day.
With a straight base and generally shoulder length, the long bob is longer than the traditional bob, Chanel’s iconic cut, and “falls” to the collarbone. But why has it become so desirable?

“It’s very popular because it brings elegance without a lot of work…it works for any occasion, it just needs styling to match the look,” says Peter Menezes, hair expert at Salão 1838.
Another plus point? It also does not require much maintenance. “As it grows straight, the cut is not easily lost,” explains the professional.

A haircut that suits everyone.
It’s true: hair does grow, but if you’re the type who doesn’t want to go drastic all at once, a long bob, also called a lob, is a very safe bet. It looks perfect on everyone.
“It is a cut that can be used on any face shape and, depending on the finish, on all types of hair: straight, wavy, curly or curly”, explains Peter.
For him, it is only necessary to pay attention to the balance of volume, because, for example, more curly strands tend to be more voluminous. But this of course varies from person to person and it is the responsible professional who must evaluate the best way to personalize the cut.

But it also needs care!
Is it a very practical cut? Yes, but this does not mean neglecting daily care. You will still need to hydrate it, feed it, and eventually reattach it so it is always healthy.
According to Peter, the main care, however, is to keep the cut so that it does not exceed the clavicle and lose the appearance of long hair. And the more you cut it, the prettier it will be. The professional concludes: “Depending on how the person styles their hair and how often this happens, the cut will fit better, become more stable, and look more symmetrical.”